Branding

As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.” Branding refers to the process of designing and presenting your identity by the means of name, term, design, symbol, or any other feature that identifies your good or service as distinct from those of other sellers. It involves defining your purpose, positioning your strategy around the customer base & strengthen your appeal by the means of a specific name, tone of voice, visual identity design which includes the logo design, color palette, typography etc.