Branding
/ˈbrɑn.dɪŋ/ – derived from the word “Brandr”, meaning “to burn” signifying as a sign of ownership in the New Norse Age.
Branding refers to the way of telling the story out about your brand across multiple channels and using various tools and methods giving credibility and personality to your brands regardless of large and small.
With the right approach, strategy & clear insights, we work with you to level up what you may refer to as “the perception of what other people think about your product or company helping you establish your different, special, and unique identity.”
In other words if ‘brand’ sets up perceptions about you from a third eye, branding is the process of cultivating it the right way, implementing the right set of actions with soul to soul connection.
UX/UI & Web Designing
In the contemporary world, we love what our eye catches attention about. The first impression of how we feel about something. A great Website or App signifies the ideals your organization stands for. With the online digital world growing unprecedentedly & the business environment getting more competitive by the passing day, A wonderful website or Application becomes needed to occupy the untapped and abundant online space required for a better outreach to your audiences.
We work for you to achieve this proper mix of attractive user experience design & minimalist Interfaces with top-notch web and app development working towards building eye-catching creative & responsive pages for you, may it be for a informative website or an eCommerce App.
Digital Marketing
As said by a great marketer Neil Patel, Digital marketing never had nothing to do with the internet only. Internet as any other invention in a similar spectrum forms part of a larger primary subject. Guess what?
Electronics!
Digital marketing envisions marketing of products or services that involves electronic devices as a platform or medium, done both offline & online.
We work to build a powerful, resourceful & objective motivated marketing plan for your products and services whilst making sure it has your interactive methodology all along the way.
Search Engine Optimization
SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing.As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.
How do we get your company’s website to appear at the top of a user’s organic search results?
We work on your search engine optimization strategies which includes many factors ranging from finding the right keywords within your content, making your content more meaningful and providing proper internal links and back-links from around the web.
Social Media Marketing
We take pride in Social Media Marketing as one of your favourites and powerful communication medium in the contemporary world.
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic, majorly which are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Social media has matured far beyond being just a place to broadcast content, businesses use social media in a myriad of different ways.
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Our team of enthusiastic social marketing crusaders will work to build up your pipelines, engage your audiences the right way & enhance your brand recognition.
Search Engine Marketing
Digital Advertising also known as Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines.
The most common paid search platform is Google AdWords & Bing Ads.
One such popular method is PPC, it refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked. Social media platforms began adopting PPC advertising in recent months. These ads show up in the news feeds of a company’s target audience.
Our team delivers you the best advertisement experience by implementing customised strategies & plans after determining the right targeted audiences for the placement of your Ad and making it meaningful & resourceful to your audiences.
Content Creation
“Basic content may get read, good content may greatly read and shared, but great content is content that will get read, shared and talked about”
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
We create content that helps to improve conversions allowing you to connect with and educate your leads and customers. Not only we work to build trust and relationships, but we are also encouraging conversions by giving consumers the information they need to make an educated purchasing decision. Ranging from online copy-written blogs, social media posts, infographic material to offline based content such as brochures, client packets and so on, we work on a curated and innovative plan to project the best image out of your brand.
Package & Merchandise Design
The primary objective of Packaging & Merchandise design AKA Labeling is to ‘identify and distinguish a product in the marketplace’.
Customers are drawn, more than anything, to products that look good. Something that is well designed and interesting is bound to attract more potential customers than a product that is poorly designed and looks bland. It helps your product stand out in the market, and identifies it as a part of your brand. This is important in the era of high and intense competition.
According to a popular study, more than 60% of the customers make buying decision-based on the packaging and labeling of a product and 65% of products go unseen in supermarkets owing to the chaos in shelves and sections. ( CBC )
Ultimately, we work for you towards achieving the goal of meeting your marketing objectives by distinctively communicating your product’s personality or function and following relevant local and federal laws thereby generating higher revenues.